We weren’t started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, elite athletes and running store managers, wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position.
What began as experimental shoe alterations has transformed into the only shoe company to provide a cushioned Zero Drop platform and FootShape™ toe box. This innovative combo promotes low-impact technique and allows your feet to remain in a natural, relaxed position across every terrain.
All models of Newton running shoes offer the forefoot cushioning benefits of their patented Newton Action/Reaction Technology. Newton offers both Stability and Neutral models; your foot type will identify which model is right for you. Stability: protection from midfoot to late-stage pronation; the tendency for your foot to collapse inward at the midfoot or forefoot when striking or leaving the ground. Neutral: neutral support for normal to high-arched foot types.
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
Brooks is responsible for unveiling many breakthrough advancements in running footwear including Brooks DNA, the smart cushioning system that instantaneously adapts to a runner’s unique biomechanics, weight, pace, gait, and surface; BioMoGo, the world’s first biodegradable running shoe midsole that biodegrades 50 times faster than conventional athletic shoe midsoles; Progressive Diagonal Rollbar, a high-tech feature that’s like a dream come true for overpronators; and HPR Green, a durable, long-wearing outsole compound with premium wet-dry traction in an environmentally-friendlier composition.
Performance-focused innovation has always driven Mizuno. There is no greater example of this than the revolution that is their Wave technology. From its start, Wave changed running shoe design. But they didn’t stop there. In fact, because athletes in nearly every sport include some sort of running in their training regimen, their shoe technologies affect more athletes than anything else they do. And they’re continuing to develop new ideas and new technologies that work in harmony with your body to make you an even better you.
New Balance began as a Boston-based arch support company in the early 1900’s, selling supports to police officers and waiters. Today, New Balance has grown to become a leading global athletic products company meeting the needs of the everyday athlete. The New Balance family of brands includes New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. And since 1995, New Balance licensed stores have been bringing the professional fit experience to customers in the United States, with more stores opening every year to satisfy the high demand for selection, service, and the professional fit that only New Balance can offer.